More about this expert:
Passion Gaining advantage by finding a win-win solution in situations that first seem to be in contrast. How did I become me? Petteri Lautso holds a masters degree in architecture and started his professional career as a designer in prominent Finnish architectural consultancy practices. Design projects varied from land-use to large commercial facilities and private villas. The work included early sketching, working drawings and design management. He shifted from traditional consultancy to construction products industry in 2005 as he took the position of Design Manger, Architecture in Ruukki Construction. As a quick learner he soon adopted strong business thinking to the creativity, technical skills and understanding of construction industry gained from previous positions. His positions in Ruukki Construction have included leading multidisciplinary and multicultural projects and teams in R&D, business development, marketing and sales. Most recently all past experience has come to good use when he is developing new ways for the company's customers to build more energy-efficiently and sustainably and bears responsibility of the company's products and solutions sustainability with his team. The problems I solve The basic question is how to ensure the best possible business case to customers through Ruukki Constructions energy efficient and sustainable products and services. Good business is the best way to promote sustainability and it means making things easy, predictable and more cost-effective than before.