Harri Niemelä
Sales and Marketing Director
at MetGen

Private company


Expert in:

Materials Processes

More about this expert:

Passion Feasible new business model and application development for new enzymes to fit suitable industrial business areas. New business development of novel enzymatic methods focused on pulp and paper, biofuels and wastewater applications. How did I become me? Total marketing approach based by high-tech, niche and service based products and services. Sales strategy development and execution from direct sales to distributor channels. Product portfolio management. Understanding the business potential of enzymes and added value for customers. M.Sc. in Chemical engineering, long background in international working environment in sales and technical applications of organic and inorganic chemical products. The problems I solve Creating new business opportunities and generate sales through identification, creation and capture of specific sales opportunities. Support the use of white biotechnology.