Mikko Annala
at Demos Helsinki

Demos Helsinki
Nongovernmental organization


Expert in:

Society Environment Energy Processes Construction

More about this expert:

Intrigued about complexity of human behaviour, sustainable innovations, and drivers that transform our society. Social psychologist with strong experience in understanding behaviour, resulting from conducting psychological research and testing customer behaviour with startup companies. At Demos Helsinki Mikko is a co-runner of Smart Retro Acceleration Program. He also plays with startups of Peloton Club, which is an incubator for customer cleantech companies. Mikko also contributes and applies behaviour insight to various other project. Just like the father of modern social psychology Kurt Lewin, Mikko believes that if one truly wants to understand something, one should try to change it.